Marriage Announcement and Passive Sourcing




Spreading the joy is always a fun. Even before the invention of the printing press by Gutenberg in 1447, weddings in the United Kingdom were commonly proclaimed by a town crier and then came the newspapers announcements.

Every Sunday Sunday Style(Nytimes.com) lists at least 3-4 pages of people who were married or engaged or going to be. It has its own wedding/celebrations page. 
Cha- ching!
National papers like NYtimes has an entire section for online wedding directory and on Print Sundays or check out Wednesdays for Washington Post.

How is this important to sourcing?
Here's a small list of selected details I picked from last Sunday’s (NYtimes) paper. I left out there names.
  
  •     Account Director at Hawkins International
  •     Sales Director at Quickcomm
  •     VP Marketing FibroGen
  •     VP Media buying JP Morgan
  •     Sr. VP for Finance
  •     Project Manager with AIG
  •     Search Analyst at the American Institutes
  •     Sales Associate Goldman Sachs
  •     Director Private banking Citi Group
  •     MD and Counsel for AIG
  •     Marketing Manager for American Express
  •     Senior Analyst at Fortress Investment Group
  •     Consultant in the Health care for Navigant  Consulting

Now each list announcement has the brides and grooms name, what they do, the co. they work for and were the live.  What more you could ask for ? All you have to find is there E-mail id or phone number which is so easy.
Cha- Ching! Again            
If you doing a Google Search-
It gives me more than 91 k results looking for a Financial Analyst in New York or New Jersey. 

Marriage Announcements not bad at all! All you have do is to find people who are celebrating and may be you can add more joy with a new job.

So now the question is how ethical is it to reach out to these passive candidates.

p.s:- It’s a goldmine if you are looking for people working in law firms.
So won't you check you local newspapers for wedding announcement this week?
Stay tuned..............





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Posted by Rithesh at 11-20-2007
Categories: Sourcing, Searching
 
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